Bringing exhilaration and driving excitement as we push the limits of tire performance.

Bridgestone’s commitment to domestic and overseas motorsports stems from the pursuit of a perfect car. Its renowned tire brand Potenza is synonymous with the thrill of Motorsports.

This association has resulted in a legacy with OEM brands such as Lamborghini, Maserati and Ferrari. We continue to excite car manufacturers, dealers and audiences at every innovative turn with race participation events like the NTT INDYCAR® SERIES, the Endurance World Championship (EWC) and the Super GT to name a few.

Through such partnerships with renowned car names – and through the use of proprietary virtual tire modelling – we have been able to come up with exciting Potenza variants, in a shorter development time, using less resources.

This has helped us excel and produce consistent strong showings against competing tires. In tests carried out by independent TÜV SÜD in 2020 for example, the Potenza posted the best lap times with judges highlighting the “almost perfect handling characteristics”, as a key factor. Other independent tests from the Auto bild and Asia’s Ultimate Tyres Award (AUTA) have led to similar conclusions, with Bridgestone winning the 2022 Ultra High Performance and Overall Tire of the Year.

Potenza’s great race heritage arouses and amplifies passion, sparking joy in the driving journey both on the track and on the road. We will continue to help drivers beat racing times, pushing the vehicle to the limit across the finish line.