Innovation

Our engineers push the boundaries of what’s possible to improve performance, safety and quality. Like you, we’re driven to be the best. And it starts with our passion for innovation.

Performance

Performance

Performance means different things to different people. Some view the world-class fuel efficiency of Ecopia as a performance benchmark. For others, performance is defined by the comfortable ride and all-season versatility found in Turanza or Alenza for CUVs/SUVs. For the adventurer, it's not about the roads at all, but how far off the beaten path your Duelers can take you. And for the enthusiast crowd, it's all about tires that perform equally well in hairpin turns or straight-aways, like the legendary Potenza. Who says affordability and reliability. No matter how you define performance, Bridgestone has a tire engineered to perform its best when you need it most.

Peace of Mind

 

Peace of Mind

Road conditions can be unpredictable, which is why your peace of mind is our top priority. For example, our Run-Flat Technology tires allow you to drive up to 80 kilometres at 80km/h after a puncture. And our Dueler tires bring together road-gripping performance and versatility, allowing you to confidently explore challenging terrain.

Quality

 

Quality

Whether you need the versatility of Dueler, the fuel-efficiency of Ecopia, the smooth, quiet ride of Turanza or the high-performance thrills of Potenza or the reliability of Techno and afforadability of Dayton, we stand behind our products with some of the best quality assurance in the industry. Bridgestone passenger tires are warranted against manufacturing defects for four (4) years from the date of manufacture for each tire.