Performance means different things to different people. Some view the world-class fuel efficiency of Ecopia as a performance benchmark. For others, performance is defined by the comfortable ride and all-season versatility found in Turanza or Alenza for CUVs/SUVs. For the adventurer, it's not about the roads at all, but how far off the beaten path your Duelers can take you. And for the enthusiast crowd, it's all about tires that perform equally well in hairpin turns or straight-aways, like the legendary Potenza. Who says affordability and reliability. No matter how you define performance, Bridgestone has a tire engineered to perform its best when you need it most.