Bridgestone guaranteed its leadership in the tire brand that has been in the hearts of consumers for a long time by winning "Marketeer No.1 Brand Thailand 2024” in the tire category for the 13th consecutive year, according to results from the nationwide consumer opinion survey. This reinforces developing innovative technologies to serve different driving lifestyles with customer-centric approach and premium strategy through our products, services, and solutions to ensure worthiness and safety. In addition, Bridgestone will continually drive towards Thailand’s sustainable mobility contributing to the well-being of Thai people from now towards the future.

The “CAR & BIKE OF THE YEAR” award ceremony is held by Grand Prix International PCL. to promote an outstanding image and support Thailand’s automotive industry under the selection from experts on cars, motorcycles, and car-related products in various categories. It is aimed to provide accurate and reliable information for consumers before their purchasing decisions. Bridgestone has fortified its leadership position in Thailand’s automotive tyre industry, winning the “BEST SELLING TYRE” award by Grand Prix International PCL. for 26 consecutive years in 2024.

Bridgestone Sales (Thailand) Co., Ltd., received, the “Business Partner Award 2023 in the Silver Award Category” in ThaiBev Business Partner Award 2023 from Thai Beverage for the 7th consecutive year. The prestigious award is presented to suppliers for outstanding business performance and a shared commitment to sustainable business growth. In addition, this reflects Bridgestone’s pride in earning trust and credibility with significant business performance in terms of Quality, Commercial, Delivery, Sustainability, and Project, in line with Thai Beverage’s determined criteria.

The Bridgestone Potenza Sport secures joint first place on the podium in the current 2023 summer tyre test by Auto Zeitung. Among the 235/35 R19 dimension tyres, it convinced test experts by achieving outstanding performance characteristics on a Ford Focus ST, taking the top position in the overall standings. Following on from its recent successes in 2022, the modern ultra-high-performance tyre has again achieved top test results this year, including test wins in the two British magazines Auto Express and EVO.

Bridgestone received the “Top Tire Sales Award 2022” from Thailand Car & Motorcycle Marketing Awards 2022 for the 2nd consecutive year, held by Thai Automotive Journalists Association (TAJA) The award emphasized Bridgestone’s leadership in Thailand’s top tire sales. Bridgestone is determined to continuously develop products and services and offer solutions through innovations for superior driving experience and safety to Thai customers and society.

Bridgestone is proud to have clinched Asia’s Ultimate Tyre Awards (AUTA) 2022 Ultra-High Performance and Overall Tyre of the Year Award at AUTA’s recent inaugural tyre test, where it was tested against some of the best known ultra-high performance tyres in the business. It was tested for Dry Handling, Dry Grip, Wet Grip, Dry Braking, Wet Braking, Cabin Noise and Rolling Resistance capabilities, eventually outperforming our competitors in the Dry Braking, Wet Braking and Dry Grip segments. Developed with Bridgestone’s innovative Virtual Tyre Development technology, Potenza Sport is engineered to unlock the potential of a driver’s vehicle while staying in full control. This flagship premium ultra-high performance tyre allows drivers to experience the thrill of driving with superior traction and precision control in both wet and dry conditions.