Bridgestone’s Sustainability Journey

Continue to evolve to support society and each individual through our business activities, and the technologies and innovations that support them with the realization of a sustainable society

Bridgestone’s Sustainability Journey

 

 

Bridgestone’s Approach to Sustainability

Since its establishment in 1931, the Bridgestone Group has been expanding and evolving its business to meet the changing needs of society and continue supporting the safe and secure mobility and lifestyles of individuals in each era, guided by its Mission of “Serving Society with Superior Quality,” which was established as its corporate motto in 1968 and remains unchanged. Shojiro Ishibashi’s business philosophy embodied in his words, “I am convinced that a simple profit-seeking business will never thrive, but a business that contributes to its society and country will be forever profitable.”

We believe that it is the role and responsibility of our Group to anticipate changes in society, turn them into opportunities, and contribute to the realization of a sustainable society through its business and social contribution activities.

The group will continue supporting the realization of a sustainable society, while also sustainably growing as a company.

 

 

Bridgestone’s Journey of CSR and Sustainability Activities

 

In 2007, the Bridgestone Group established the “22 CSR Focus Points” as a Group-wide “common language” for embodying its Mission and promoting consistent CSR activities and began its global sustainability activities in earnest. Based on its belief that “CSR is at the heart of management itself”, the Group built a foundation for its CSR activities by integrating the 22 issues that form the basis of its corporate activities, including environmental conservation, quality and safety, into its Mid-term Management Plan. Building on this foundation, the Group established its “Our Way to Serve”, in 2017 as a compass to respond to society’s expectations of a global company and its commitment to contribute to realizing a better future. By identifying Mobility, People, and Environment as the three Priority Areas, the Group reinforced its activities through a “glocal” (global x local) approach with regional leadership, while ensuring global consistency. This approach continues to facilitate the identification of key areas where it can leverage its strengths to forge partnerships for value creation and transformation. The group established the “Bridgestone E8 Commitment” in 2022 as a progress of its global sustainability activities. The “Bridgestone E8 Commitment” consists of 8 Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, Empowerment) , that the group will commit to creating, through Bridgestone-like “purpose” and “process,” together with employees, society, our partners and customers to support the realization of a sustainable society. Going forward, the Group will evolve its efforts to the next stage with the “Bridgestone E8 Commitment” as the axis to drive management while earning the trust of future generations.

Sustainability Activities in Thailand 

clickable image of Bridgestone Further Invests toward Carbon Neutrality Goals with Solar Rooftop Panels Installation at Its Thailand Plant

Bridgestone Further Invests toward Carbon Neutrality Goals with Solar Rooftop Panels Installation at Its Thailand Plant

Thai Bridgestone Co., Ltd., (TBSC) announced today that it has installed solar rooftop panels to directly power the tire production process in its Nong Khae plant, Saraburi province.

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clickable image of Electric shuttle buses (EV shuttle buses)

Electric shuttle buses (EV shuttle buses)

Bridgestone drives towards carbon neutrality by rolling out EV shuttle buses to service its teammates at Amata City Chonburi Industrial Estate

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clickable image of Bridgestone Sales (Thailand) Co.,Ltd joined Nex Point PCL. (NEX)

Bridgestone Sales (Thailand) Co.,Ltd joined Nex Point PCL. (NEX)

Bridgestone in Partnership with NEX Develops Tires for the Latest Model of Chula EV Pop Buses, Striving towards Leading Sustainable Mobility Provider

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CSR Activities in Thailand

clickable image of Bridgestone delivers Bridgestone sport field under its B-Active project

Bridgestone delivers Bridgestone sport field under its B-Active project

Thai Bridgestone Co., Ltd, the number one tire manufacturer in Thailand, proceeds to deliver the 3rd Bridgestone sport field under the B-Active project to Wat Suthasinee Border Patrol Police School, Sai Yok District, Kanchanaburi Province.

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clickable image of Thai Bridgestone Holds the 2nd Year Aerobic Dancing Competition “B-Active, Ten Hai Sood Pua Yood Roke”

Thai Bridgestone Holds the 2nd Year Aerobic Dancing Competition “B-Active, Ten Hai Sood Pua Yood Roke”

Thai Bridgestone Co., Ltd., in collaboration with Buriram Municipality, COCKPIT Buriram Seree, College of Sports Science and Technology, Mahidol University and Buriram aerobic team, held the 2nd Year of B-Active aerobic dancing competition program under the name of “B-Active, Ten Hai Sood Pua Yood Roke”

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clickable image of Bridgestone Thailand donates funds to hospitals and foundations to aid fight against Covid-19

Bridgestone Thailand donates funds to hospitals and foundations to aid fight against Covid-19

Bridgestone Thailand donates funds to purchase medical equipment and medical supplies and to support personnel and volunteers from all sectors to fight against the COVID-19 pandemic.

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clickable image of Tokyo 2020 Paralympic Games

Tokyo 2020 Paralympic Games

Bridgestone Thailand invites Thais to cheer 4 Para Athletes competing at "TOKYO 2020 PARALYMPIC GAMES"

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clickable image of Bridgestone Drives “The 1st Bridgestone Global Road Safety Project”

Bridgestone Drives “The 1st Bridgestone Global Road Safety Project”

Thai Bridgestone Co., Ltd., in collaboration with Asian Injury Prevention Foundation (AIP Foundation) and local partners, handovered road modifications under the “The 1st Bridgestone Global Road Safety Project” to Kathu Wittaya School in Phuket province.

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clickable image of The 2nd Bridgestone Global Road Safety Project

The 2nd Bridgestone Global Road Safety Project

Thai Bridgestone Co., Ltd., in collaboration with Asia Injury Prevention Foundation (AIP Foundation) and local partners in Chonburi province, held the “The 2nd Bridgestone Global Road Safety Project”

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