Emotion

The Importance of Stirring Emotion
Beyond the creation of premium products, Bridgestone is in the business of delivering passion. Our core DNA is to arouse elation, to tug at the emotive heartstrings of people. We want to furnish frenzy, get the gush of adrenaline flowing, sparking customer joy in the driving journey as we push the limits of tire performance.

A Legacy of Winning and Seductive Partnerships
Bridgestone continues to excite car manufacturers, dealers and audiences with every innovative breakthrough. Our race participation events include the NTT INDYCAR® SERIES, the Endurance World Championship (EWC) and Formula 1. Our long association in F1 for example, includes 6 consecutive winning titles with Ferrari. Potenza’s great race heritage borne out of Bridgestone’s long association in race participation and working with OEMs, has greatly helped to develop customised race winning tyres. For track days and circuit use, the likes of the Lamborghini Huracán STO Tecnica, the Maserati MC20 and the SEAT Leon Cupra hatchback all showcase Potenza’s winning performance, power, control and sporting capability.

Empowered to Bring Exhilaration
Empowering motorsports lovers to be in control at speed, Potenza has created trailblazing firsts, including fastest lap time, best braking and best control on track. In dry conditions, and outstanding longevity in tests carried out independently*. This is a culmination of decades of innovation, dedication and expertise in motorsports. The road to amplifying excitement and delivering the pinnacle of car perfection, is one we will continue to take in our quest to raise the euphoria of driving.