Bridgestone Invites to Cheer 4 Thai Para Athletes With
"Cheer to Power Up” Campaign to Benefit Don't Drive Drunk Foundation
[Bangkok] (17 August 2021) – Thai Bridgestone Co., Ltd., invite Thai people to cheer for the 4 Thai Para Athletes (Team Bridgestone Thailand) - who are also the employees of Thai Bridgestone – chasing their dream for Gold medals at the Tokyo 2020 Paralympic Games with the “Cheer to Power Up” campaign. For every encouraging message with hashtag #BridgestoneChaseYourDreamTH, Bridgestone Thailand will donate 10 Baht* to power up great social activities by the Don’t Drive Drunk Foundation. The campaign will run from today through 5 September 2021.
The “Cheer to Power Up” campaign is an initiative to encourage Thai people to cheer and support the 4 representatives of the Thai National Paralympics Team who are Team Bridgestone Thailand. They are Beam-Chaiwat Rattana, a national wheelchair racing athlete, James-Worawut Saengampa, a national boccia athlete, Sorn-Sergeant Anusorn Chaichamnan, a national shooting para athlete and Jane-Janejira Panyatib, a national para athletes in athletics – women’s long jump. The four athletes are participating in the Tokyo 2020 Paralympic Games from 24 August – 4 September in Japan. Thai public can help cheer them on in their dream chase for medals and glory for Thailand on www.bridgestonechaseyourdream.com For each encouraging message, Bridgestone will donate 10 Baht* to the Don't Drive Drunk Foundation to help transform the encouragement into great empowerment of the underprivileged in Thailand. The charity is focused on supporting people with disabilities who had been involved in traffic accidents to rise and chase their dreams – which is in line with our "Chase Your Dream" philosophy and that of our 4 Thai Para Athletes. The “Cheer to Power Up” campaign will run from today to 5 September and you can follow their progress on www.facebook.com/BridgestoneTH/
Mr. Keiji Chuma, Managing Director of Thai Bridgestone Co., Ltd., said, “Due to the COVID-19 pandemic, the Tokyo 2020 Paralympic Games is organized without spectators and the athletes are strictly isolated to prevent contagion. This may cause pressure for our 4 athletes, so to support and encourage them in their dream-chasing as representatives of Thailand, we urge Thai sporting fans to send them an encouraging message with hashtags #BridgestoneChaseYourDreamTH. Each encouraging message under our “Cheer to Power Up” campaign will help transform the encouragement into great empowerment for Thai society through our charitable donation.”
*Remarks: Conditions as prescribed by the company.
About Team Bridgestone and Team Bridgestone Thailand
Athletes are the driving force of the Paralympic Games and represent the heart of the Paralympic Movement. They are also Bridgestone customers who put in countless hours on the road, day in and day out, traveling to and from training and competition, no matter the distance or weather conditions. In the lead up to the Tokyo 2020 Paralympic Games, Bridgestone is proudly supporting athletes who embody the company’s “Chase Your Dream” message and will serve as the face of Bridgestone activities as Team Bridgestone. Team Bridgestone Thailand will represent Bridgestone leading up to and during the Tokyo 2020 Paralympic Games.
About Bridgestone in Thailand
Headquartered in Tokyo, Bridgestone Corporation is a global leader providing sustainable mobility and advanced solutions. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. It offers an extensive range of quality tires, carefully developed to suit local conditions and to deliver social value and customer value. Guided by its global corporate social responsibility commitment, Our Way to Serve, Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.