Bridgestone Launches POTENZA Sport Flagship Performance Tire For Premium Sports Car Drivers

Bridgestone Launches POTENZA Sport Flagship Performance Tire For Premium Sports Car Drivers

[Bangkok] (March 16, 2022) – Bridgestone launches the new “POTENZA Sport” flagship performance tire representing the spirit of “Better Never Settles”. It is engineered with state-of-the-art tire technologies to offer superior road holding performance and control to satisfy all aspects of premium sports car driving.

Mr. Haruki Yamada, Consumer Group Director of Bridgestone Sales (Thailand) Co., Ltd., revealed, “Bridgestone would like to introduce the new POTENZA Sport, flagship performance tire representing the spirit of “Better Never Settles” engineered with state-of-the-art technologies exclusive to Bridgestone. It offers ultimate road holding performance and outstanding control of drivers. Bridgestone, a sustainable solutions company is committed to providing social value and customer value, has utilized its Virtual Tire Development technology. The more environmentally friendly technology accurately predicted the tire’s performance without physically producing and testing it during the tire design and development stage. The technology also reduced the amount of resources required, shortened the duration of the development process, and accelerated time-to-market. Furthermore, our extensive experience in developing cutting-edge tire and mobility, POTENZA Sport is designed to meet the driver’s needs and expectations by unlocking the performance of their vehicle while keeping them in control.”

The new POTENZA Sport is developed to enhance performance characteristics inherent in the POTENZA family. It sets a new standard in premium and high-end sports performance by featuring various new and innovative technologies:

·         Asymmetric tread design increase shear stiffness, reducing tread block squirming, thus maximizing contact patch sports tire needs. The benefits are powerful road-holding performance offering better driving enjoyment and control.

·         Innovative 3D sipes technology offers improved braking and abrasion resistance. Optimized water evacuation channels also help improve cornering.

·         The carcass is optimized specifically for sports cars, improving road-holding performance on both dry and wet roads, offering maximum driving control.
It greatly improves steering response and stability.

·         This is the culmination of the highest technologies in a sports tire, combining the strength of steel belts and hybrid crown reinforcement for superior control.

POTENZA Sport is specially developed to satisfy sporty driving and selected as original equipment on some of the most prestigious supercars and premium car brands, including Lamborghini Huracan STO, Maserati MC20, and BMW 8 Series. Furthermore, it will be supplied for premium sports car brands including, Aston Martin DB11, Ferrari Portofino, amongst others.

POTENZA Sport will be available in 46 sizes* from 18’’ to 21” at prices of 5,950 – 14,190 Baht (depending on size) from this March onwards. They will be available at COCKPIT, One Stop Auto Care Center, and Bridgestone dealers nationwide. For more information, please visit or contact call center by Tel. 02-636-1555.

*Information updated as of March 16, 2022.

About Bridgestone in Thailand

Headquartered in Tokyo, Bridgestone Corporation is a global leader providing sustainable mobility and advanced solutions. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. It offers an extensive range of quality tires, carefully developed to suit local conditions and to deliver social value and customer value. Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.