• Bridgestone celebrates the 60th anniversary of its motorsport activities in 2023.
• Bridgestone is engaging in sustainable global motorsport activities to help further promote and develop motorsport culture and to challenge to build Bridgestone brand into a “sustainable global premium brand.”
• Bridgestone is committed to inspiring excitement and spreading joy to the world of mobility as "Emotion" of its "Bridgestone E8 Commitment."
Tokyo (April 5, 2023) — Bridgestone Corporation announced its 2023 motorsport plan. Bridgestone celebrates the 60th anniversary of its motorsport activities in 2023, and this year, the company will continue to support various domestic and overseas motorsports, ranging from top-level professional race series to grassroots amateur races, primarily by supplying Bridgestone POTENZA tires and Firestone FIREHAWK tires for car races, and Bridgestone BATTLAX tires for motorcycle races. Also, placing sustainability at the core during this memorial year, the company is challenging to evolve global motorsport activities in a new way and to build Bridgestone brand as a “sustainable global premium brand”, as well as “supporting the global motorsport culture.”
Bridgestone has been repeatedly challenged to support the movement of cars with safety and peace of mind under the company’s fundamental principle, “tires carry life,” in races where drivers are repeatedly challenging under extreme conditions and situations. In challenges to the extreme, the company has been polished up its pride and passion as Bridgestone, the four “Bridgestone DNA” – “Focus on quality,” “Respect for being on-site,” “Being attentive and supportive of customer problems,” and “Challenging spirit,” technology, comprehensive operational capability, brand power, and human resources development.
In the future, the company is strengthening the sustainable global motorsport activities to achieve the extreme in approach of sustainability to realize the carbon neutrality and circular economy, taking a big step toward “the global journey to the extreme” again, and contributing to the development of safe, with peace of mind, and fun car, motorcycle, and motorsport cultures. Through these challenges, by providing "Driving Excitement" in 10 years, 20 years, and beyond, the company strives to achieve its corporate commitment for "Emotion: Committed to inspiring excitement and spreading joy to the world of mobility" described in its "Bridgestone E8 commitment,"*1 and enjoy motorsport, earn emotion and empathy, and promote co-creation for sustainable future together with many partners.