Bridgestone Unlocks Sporty Driving Experience, Giving Car Enthusiasts the Ultimate Thrill on Racetrack in “BRIDGESTONE DRIVING EXPERIENCE: Unlock POTENZA Power”

[Bangkok] (November 13, 2023) - Bridgestone and Grandprix Group organized “BRIDGESTONE DRIVING EXPERIENCE: Unlock POTENZA Power” for the first time on the celebration of 60th year anniversary of Motorsport on November 11, 2023, at the Pathumthani Speedway, Pathumthani Province, and invited sporty car enthusiasts, using BRIDGESTONE POTENZA Adrenalin RE004 and POTENZA SPORT to embrace the thrill of exceptional sporty driving experience with the high-performance tires. Participants also had a chance to get exclusive sporty driving lessons and techniques from professional driving experts on the racetrack, in which they are challenged to drive under extreme conditions, including slalom driving, cornering, and braking to enhance safe driving in case of emergency. Moreover, professional technicians were ready to provide services for car and tire checking at the COCKPIT booth to ensure the maximum safety. Throughout the event, all participants were able to connect with sports car enthusiasts, enjoy 

Basic Driving Lessons
Sporty Driving Lessons

“Bridgestone Driving Experience: Unlock POTENZA Power” is intended to strengthen the leadership in global motorsport as “premium sustainable brand” and support the development of “motorsport culture”. This year, the activity is kicked off with BRIDGESTONE POTENZA Adrenalin RE004; the premium high-performance tire delivers the ultimate handling with an instantaneous response when taking corners. It also provides the superior grip on the wet and dry road, generating an adrenalin rush for young generations, while fulfilling the urban lifestyle, and BRIDGESTONE POTENZA SPORT; customized for sporty driving style, equipped with full sporty tire performance on unsurpassed traction and precision control to keep drivers in control while unlocking the performance of their vehicles. Additionally, BRIDGESTONE POTENZA SPORT is a state-of-the-art tire equipped for Lamborghini Revuelto and premium supercars. This event highlighted the real test-driving experience for the customers using BRIDGESTONE POTENZA on the racetrack to enjoy the sporty tire’s high performance together with the pleasure of thrilling and safe driving both on the racetrack and in everyday life.

Mr. Keiji Chuma, Managing Director of Bridgestone Sales (Thailand) Co., Ltd.

Mr. Keiji Chuma, Managing Director of Bridgestone Sales (Thailand) Co., Ltd., addressed that “Bridgestone feels honored to join hands with Grandprix Group in hosting “BRIDGESTONE DRIVING EXPERIENCE: Unlock POTENZA Power“, which was the exclusive year-end’s event, for 30 customers using BRIDGESTONE POTENZA to enjoy exclusive driving lessons and techniques from professional driving experts on the racetrack and unlock the ultimate thrill of sporty tire performance. This activity showcased “Bridgestone E8 Commitment”; “Emotion: to inspire excitement and spread joy to the world of mobility” and “Empowerment: contributing to a society that ensures accessibility and dignity for all through unique driving skills from professional driving experts. Therefore, I would like to thank our customers for always trusting in Bridgestone. This continually inspires us to innovate solutions to serve you better. I strongly believe that this event will create a good impression and strong relationship between Bridgestone and our customers.”


About Bridgestone in Thailand

Headquartered in Tokyo, Bridgestone Corporation is a global leader providing sustainable mobility and advanced solutions. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. It offers an extensive range of quality tires, carefully developed to suit local conditions and to deliver social value and customer value. Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.



Cockpit, One Stop Auto Care Center, offering a variety of vehicle maintenance services from tires, motor oils, brakes, suspensions, batteries, and scheduled maintenances. All parts and consumables are of the highest quality from leading manufacturers and performed by highly trained and qualified technicians using modern tools and equipment. Our mission is the commitment to serve with emphasis on safety in every detail, to offer the best products and services to customers. There are 276 Cockpit stores nationwide* (As of February 2023).