Bridgestone’s 6 Million “DURAVIS” Sales Milestone Celebration Ignites Nationwide Caravan for Exceptional Driving Experience
[Bangkok] (September 1, 2023) - Bridgestone Sales (Thailand) Co., Ltd. has celebrated its success with 6 million “DURAVIS” tire sales units*1 and led a troop to organize the “BRIDGESTONE DURAVIS CARAVAN” event, expressing gratitude and fostering relationship between Bridgestone and customers in the pickup and van segment nationwide, spanning the provinces of Northern, Northeastern, Central, Eastern and Southern regions*2 at COCKPIT, department stores and marketplace within local communities. The event has been packed with exciting activities and lucky draw to win various prizes, tire usage information and promotion of the DURAVIS tire family, developed by innovative and exceptionally durable tire technology, enhancing worthiness and safety in both travel and transportation. Customers of Bridgestone throughout the country can enjoy the event from July 2023 to October 2023.
For the DURAVIS tire family, which Bridgestone has promoted to provide customers with confidence in driving, includes:
· DURAVIS R611 Tire: A tire developed, featuring with durability for pickups and vans to meet the needs of general transportation.
· DURAVIS R624 HEAVY DUTY Tire: A tire developed with for commercial pickups and 4-wheel trucks, featuring robust tire innovation for heavy-duty transportation to ensure confidence in every challenging transportation.
BRIDGESTONE DURAVIS CARAVAN has been ready to provide customers nationwide with confidence in their driving. Customers can engage in various exciting activities and lucky draw to win prizes. Those interested in DURAVIS tires can contact Bridgestone dealers or visit COCKPIT nationwide. Additional information provided at www.bridgestone.co.th , or Customer Service Tel. 02-636-1555.
*1 6 million sales units of DURAVIS tire family have been counted in replacement market from 2012 to 2023.
*2 Target provinces of BRIDGESTONE DURAVIS CARAVAN, includes:
Northern region: Chiang Mai
Northeastern region: Nakhon Ratchasima and Khon Kaen
Central region: Bangkok and Nakhon Pathom
Eastern region: Chonburi, Chachoengsao and Rayong
Southern region: Prachuap Khiri Khan and Songkhla
About Bridgestone in Thailand
Headquartered in Tokyo, Bridgestone Corporation is a global leader providing sustainable mobility and advanced solutions. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. It offers an extensive range of quality tires, carefully developed to suit local conditions and to deliver social value and customer value. Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.
About COCKPIT
Cockpit, One Stop Auto Care Center, offering a variety of vehicle maintenance services from tires, motor oils, brakes, suspensions, batteries, and scheduled maintenances. All parts and consumables are of the highest quality from leading manufacturers and performed by highly trained and qualified technicians using modern tools and equipment. Our mission is the commitment to serve with emphasis on safety in every detail, to offer the best products and services to customers. There are 276 Cockpit stores nationwide* (As of February 2023).
