[Bangkok] (March 30, 2023) – Bridgestone Sales (Thailand) Co., Ltd., led by Mr. Keiji Chuma, Managing Director, organized the “2023 Cockpit Annual Meeting” for 187 branches of nationwide franchisees, demonstrating thankfulness for their forces driving continual success. The meeting also clarified 2022 business performance along with 2023 business direction, driven by strategies to serve valuable products and services to customers and reinforce sustainability growth with all franchisees.

Cockpit reaffirms its success and, this year, continually joins forces with franchisees to achieve sustainable growth driven by business strategies. To increase the convenience for nationwide customers with more comprehensive service, Cockpit joins hands with business partners to expand the service networks in gas stations, hypermarkets, and community malls. Cockpit is committed to increasing product variety and improving service to be the standardized one-stop auto care center by replacing tire, brake, shock absorbers, battery, lubricant, and car maintenance kit. Furthermore, by encouraging a professional standard of service training to all technicians, both on-site and online platforms, with competition in professional service, this will encompass customer satisfaction as well as delivering the standard and safety of service. 

In addition, adopting a digital marketing strategy enables Cockpit to enhance existing and prospective customer relationship management to be more agile. Cockpit also emphasizes reaching customers by improving its service networks to be modernized, comprehensive, and digitalized in services, delivering peace of mind and safety driving, represented through the slogan “Save Time and Money for Customer Safety.”