Cockpit Holds 2023 Annual Meeting for Nationwide Franchisees Announcing Strategies for Achieving Sustainable Growth

    The 2023 Cockpit Annual Meeting for Franchisees from Bangkok, Central and Western Regions
The 2023 Cockpit Annual Meeting for Franchisees from Bangkok, Central and Western Regions

[Bangkok] (March 30, 2023) – Bridgestone Sales (Thailand) Co., Ltd., led by Mr. Keiji Chuma, Managing Director, organized the “2023 Cockpit Annual Meeting” for 187 branches of nationwide franchisees, demonstrating thankfulness for their forces driving continual success. The meeting also clarified 2022 business performance along with 2023 business direction, driven by strategies to serve valuable products and services to customers and reinforce sustainability growth with all franchisees.

Cockpit reaffirms its success and, this year, continually joins forces with franchisees to achieve sustainable growth driven by business strategies. To increase the convenience for nationwide customers with more comprehensive service, Cockpit joins hands with business partners to expand the service networks in gas stations, hypermarkets, and community malls. Cockpit is committed to increasing product variety and improving service to be the standardized one-stop auto care center by replacing tire, brake, shock absorbers, battery, lubricant, and car maintenance kit. Furthermore, by encouraging a professional standard of service training to all technicians, both on-site and online platforms, with competition in professional service, this will encompass customer satisfaction as well as delivering the standard and safety of service. 

In addition, adopting a digital marketing strategy enables Cockpit to enhance existing and prospective customer relationship management to be more agile. Cockpit also emphasizes reaching customers by improving its service networks to be modernized, comprehensive, and digitalized in services, delivering peace of mind and safety driving, represented through the slogan “Save Time and Money for Customer Safety.”

About Bridgestone in Thailand

Headquartered in Tokyo, Bridgestone Corporation is a global leader providing sustainable mobility and advanced solutions. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. It offers an extensive range of quality tires, carefully developed to suit local conditions and to deliver social value and customer value. Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.



Cockpit, One Stop Auto Care Center, offering a variety of vehicle maintenance services from tires, motor oils, brakes, suspensions, batteries, and scheduled maintenances. All parts and consumables are of the highest quality from leading manufacturers and performed by highly trained and qualified technicians using modern tools and equipment. Our mission is the commitment to serve with emphasis on safety in every detail, to offer the best products and services to customers. There are 276 Cockpit stores nationwide* (As of February 2023).