Advancing Sustainability Through Motorsports
Using the sustainably-sourced monomers in this year’s Firestone Firehawk Indy 500 race tires is the latest example of Bridgestone’s efforts to prove and accelerate the use of sustainable materials and technologies through motorsports and the NTT INDYCAR SERIES.
· All Firestone Firehawk race tires for the NTT INDYCAR SERIES are manufactured at Bridgestone’s ISCC PLUS-certified Advanced Tire Production Center (ATPC) in Akron, Ohio. The facility was awarded the certification in 2022 for its transparency and traceability of sustainable raw materials including bio, bio-circular, and circular-based synthetic rubber. 1
· Bridgestone is once again partnering with Penske Truck Leasing and IMS to transport all Firestone Firehawk Indy 500 tires to the track using electric-powered Freightliner eCascadia trucks.
· Outside of the Indy 500, Bridgestone uses guayule-derived natural rubber in the sidewalls of the Firestone Firehawk alternate race tires made for NTT INDYCAR SERIES street course races. Guayule is a desert shrub grown at Bridgestone’s research facility in Arizona that is being explored as a potential alternative source of natural rubber.
Bridgestone continues to use world-class racing as both a global co-creation platform and a proving ground for delivering the values of the Bridgestone E8 Commitment. This corporate commitment outlines eight areas where the company is focused on contributing to a more sustainable world.
Bridgestone and Firestone motorsports activities demonstrate the E8 values of emotion, energy, and ecology. Together with broader initiatives across the company, these efforts are designed to help advance Bridgestone toward its targets of achieving carbon neutrality and tires made with 100% renewable and recycled materials by 2050.
1 The recycled material is allocated using the International Sustainability & Carbon Certification (ISCC) mass balance approach. Find out more about ISCC and our ATPC ISCC PLUS certification at: www.iscc-system.org.