[Bangkok] (May 8, 2025) – Bridgestone Sales (Thailand) Co., Ltd. introduces the latest premium tire, “BRIDGESTONE TURANZA 6 with ENLITEN technology”, setting the new comfort benchmark for exceptional driving. Designed for a variety of vehicles, including luxury European cars, premium Japanese cars, and electric vehicles, the BRIDGESTONE TURANZA 6 premium tire is available for 47 sizes ranging from 15 to 21 inches. This launch aims to deliver a superior driving experience where comfort meets confidence on every journey.

Mr. Akihito Ishii, Managing Director of Bridgestone Sales (Thailand) Co., Ltd., stated that “Bridgestone is committed to continuously developing premium-quality tire products that meet the diverse mobility needs of today’s lifestyles, while upholding high standards of safety. Our latest product, the BRIDGESTONE TURANZA 6 premium tire, is developed with ENLITEN technology, an innovative tire design from Bridgestone that integrates cutting-edges technologies to deliver a lightweight structure and low rolling resistance. This not only helps reduce environmental impact but also maintains superior driving performance and safety. Therefore, the BRIDGESTONE TURANZA 6 premium tire is suitable for a variety of vehicles, including luxury European cars, premium Japanese cars, and electric vehicles.”

The BRIDGESTONE TURANZA 6 premium tire offers outstanding features that enhance the driving experience, including:

• Driving Comfort: Engineered to absorb and distribute impact through an optimized tire structure. An advanced tire compound formula helps reduce impact and vibration, providing comfortable driving on rough roads.

• Noise Reduction: Redesigned tread pattern on the shoulder and surface area of the tire enhances noise-cancelling performance, effectively reducing road noise during driving.

• Enhanced safety: The pressure distribution design, advanced tire compound technology, and optimized water drainage grooves enhance grip performance across various road conditions especially on wet surfaces.

• Improved Energy Efficiency & Eco-Friendliness: A new tire shape combined with an innovative compound helps reduce raw material usage and overall tire weight, resulting in reduced rolling resistance, improved energy efficiency and reduced environmental impact.

• Improved Wear Life: Compared to the previous model (at least 5,000 kilometers)^*.

In addition, the BRIDGESTONE TURANZA 6 premium tires have been trusted by leading automotive brands as original equipment on a wide range of global vehicle models, including: BMW: 7 series/ 5 series/ X2/ X1, Mercedes Benz: EQE/ E-Class/ CLA-Class, Audi: A5/ A4 and MG: ZS Hybrid+.

The BRIDGESTONE TURANZA 6 premium tire is available in 47 sizes ranging from 15 to 21 inches, with the price range starting from 3,990 THB to 18,290 THB (depending on the tire size):

Consumers interested in BRIDGESTONE TURANZA 6 premium tire can contact the nearest Bridgestone dealers or any COCKPIT across the country. For more product information, please visit https://www.bridgestone.co.th/th/tire/turanza-6 or call the customer service at 02-636-1555.

^* Test results by Thai Bridgestone Co., Ltd.

Based on BRIDGESTONE internal test comparing BRIDGESTONE TURANZA 6 with BRIDGESTONE TURANZA T005A (reference size: 215/55R17)