Mr. Akihito Ishii, Managing Director of Bridgestone Sales (Thailand) Co., Ltd. (center); Mr. Ryoichi Tanaka, Consumer Sales and Marketing Group Director of Bridgestone Sales (Thailand) Co., Ltd. (3^rd  from left); Mr. Jutipong Boonsung, , Board of Director of Thai Bridgestone Co., Ltd. (3^rd  from right); and Mr. Ekchai Chansue, , Board of Director of Thai Bridgestone Co., Ltd.
 (2^nd  from right), together with Beer Baiyoke of Top Secret Thailand, Ko StreetDoc, and Oat Pramote Pathan, at the press conference for the official launch of the BRIDGESTONE POTENZA SPORT EVO.

[Bangkok] (July 20, 2026) – Bridgestone Thailand, a global leader in premium tires and sustainable mobility solutions, has once again raised the bar with the launch of its latest premium sport tire, the BRIDGESTONE POTENZA SPORT EVO, at IMPACT Speed Fest 2026. Members of the media were invited to experience this next-generation sport tire, developed under the concept of ‘Ultimate Control, Superior Performance’. Engineered to deliver exceptional driving performance, the BRIDGESTONE POTENZA SPORT EVO offers sharp responsiveness, precise handling, and confidence for drivers who demand the thrill of sporty driving. Designed for both high-performance vehicles and electric vehicles (EV Ready), the tire reinforces Bridgestone’s vision of driving innovation and shaping the future of sustainable mobility.

Highlights from the official launch of BRIDGESTONE POTENZA SPORT EVO 

Mr. Akihito Ishii, Managing Director of Bridgestone Sales (Thailand) Co., Ltd., addressed, “As a global leader in global leader providing sustainable mobility and advanced solutions, Bridgestone is committed to continuous research and development to deliver innovative products that effectively meet the diverse needs of consumers. With this commitment, Bridgestone aims to redefine Thailand’s premium sport tire segment through the launch of the new BRIDGESTONE POTENZA SPORT EVO. Developed under the concept of “Ultimate Control, Superior Performance,” this new tire is engineered to excel in every aspect of driving performance, delivering an exhilarating driving experience while providing the safety and confidence drivers need on every journey.”

BRIDGESTONE POTENZA SPORT EVO, developed under the concept of ‘Ultimate Control, Superior Performance’

The BRIDGESTONE POTENZA SPORT EVO delivers precise handling, exceptional grip, and enhanced durability. The product is designed and developed for both high-performance vehicles and electric vehicles (EV Ready) with five key performance benefits:
     ● More confident braking even on wet roads: Certified with the highest wet grip index (A Grade) in all tire sizes, achieving up to 5%* shorter braking distances on wet roads.
     ● More precise braking on dry roads: Innovative curved tread block design reduces distortion and increases contact pressure, resulting in more efficient road grip and reducing braking distances on dry roads by up to 2%*.
     ● Confident control at all speeds: Featuring a differentiated groove design to maximize the tire’s contact patch for enhanced road grip, along with high-strength reinforcement Nylon and Aramid Fiber in the tread area, this new tire delivers enhanced road grip and confident handling at all speeds.
     ● Extended tire life: Comprehensive design and material enhancements deliver up to 15%* longer tire life – or more than 6,000 additional kilometers
     ● Improved energy efficiency: The rolling resistance coefficient (RRC) is reduced by up to 6%*

*When compared to the previous model (the BRIDGESTONE POTENZA SPORT)

As electric vehicles continue to play an increasingly important role in the automotive industry, Bridgestone recognizes that many drivers still seek exhilarating speed and high-performance driving. To meet these expectations, the BRIDGESTONE POTENZA SPORT EVO has been specially engineered with a next-generation lightweight tire design that helps reduce rolling resistance, improving energy efficiency while delivering outstanding performance, particularly for EVs.

Highlights from the official launch of BRIDGESTONE POTENZA SPORT EVO

Mr. Akihito Ishii added, “BRIDGESTONE POTENZA SPORT EVO is one of the innovations that Bridgestone is especially proud to introduce to consumers in Thailand, particularly those seeking premium, high-quality tires. We are confident that this new tire will not only meet the expectations of performance-oriented drivers but also expand our reach among EV owners who demand exceptional driving performance, precise handling, superior grip, and longer-lasting durability.”

The BRIDGESTONE POTENZA SPORT EVO is designed to deliver precise handling and exceptional grip. Engineered to meet the demands of both high-performance vehicles and electric vehicles (EV Ready), the tire also reflects Bridgestone's commitment to developing environmentally conscious innovations without compromising its premium sporty identity.

Available in 2026 in 71 sizes from 18 to 22 inches, the BRIDGESTONE POTENZA SPORT EVO is priced from 5,150 THB**. Customers can visit authorized Bridgestone dealers or COCKPIT nationwide, or enjoy the convenience of COCKPIT's online services through the following channels:

     ● TikTok Shop: https://www.tiktok.com/@cockpitthailand

     ● Shopee Mall: https://shopee.co.th/cockpit_official_thailand

     ● LazMall: https://www.lazada.co.th/shop/cockpit-th

For more details, please visit https://www.bridgestone.co.th/th/tire/potenza-sport-evo or contact Customer Service at 1369.

** The starting price is for tire size 205/40R18

BRIDGESTONE POTENZA SPORT EVO will be offered in 71 premium sports tire sizes (Available in 2026)

*Remark: 37 sizes will be available from July 2026

*Remark: 34 sizes will be available in Quarter 4 /2026