Road Safety

Enabling connectivity and dignity for all.

As a global company with mobility as our core business, Bridgestone plays a leading role in advocating road safety, rallying and lobbying government bodies and society together to help create better accessibility and a safer journey.

Through collaborative projects, we have empowered local communities by improving accessibility. For example, in Taiwan, residents in the remote Jianshi Township, Hsin Chu County, use BUBU – a free ride-sharing app – to get better access to amenities.

Our empowerment initiatives also focus on people having better access to education, training and reskilling to empower them to become road safety advocates in their communities in countries such as China, Malaysia, Singapore and New Zealand. There are also apprenticeship programmes in Indonesia and Australia to build a multi-skilled workforce.

Also, our road safety education programmes – such as EduTorque in Singapore and the Rotary Youth Driver Awareness (RYDA) in Australia and New Zealand, enable youth to have better access to road safety, as they promote responsible road safety behaviour. Elsewhere in Malaysia, there’s also tire safety check education, while in Korea and China school children learn about the importance of safety.

In recognition of Bridgestone’s China & Asia Pacific (BSCAP) far-reaching achievements in making roads safer – improving lives and promoting education in the communities in which it operates – we have won 3 awards in CSR in 2019.