Bridgestone Wins Marketeer No.1 Brand Thailand 2023 for 12th Consecutive Year Strengthening Our Commitment to Developing Premium Tires for Different Driving Lifestyles

Mr. Yuichi Asaoka, Consumer Group Director of Bridgestone Sales (Thailand) Co., Ltd. Received "Marketeer No.1 Brand Thailand 2023” in the Tire Category

[Bangkok] (July 20, 2023) – Bridgestone guaranteed its leadership in the tire brand that has been in the hearts of consumers for a long time by winning "Marketeer No.1 Brand Thailand 2023” in the tire category for the 12th consecutive year, according to results from the nationwide consumer opinion survey*. Mr. Yuichi Asaoka, Consumer Group Director of Bridgestone Sales (Thailand) Co., Ltd., received the award from Mr. Permpol Popermhem, Editor and Founder of Marketeer Magazine, at Chatra Ballroom, Siam Kempinski Hotel, Bangkok.

“We are grateful for the confidence Thai consumers have placed in us and always put their trust in the Bridgestone brand. It has made us successful in the tire market and Thai society for a long time. We are committed to winning consumers’ hearts by developing innovative technologies to serve different driving lifestyles with customer-centric approach and premium strategy through our products, services, and solutions to ensure worthiness and safety. In addition, Bridgestone will continually drive towards Thailand’s sustainable mobility contributing to the well-being of Thai people from now towards the future.”, Mr. Yuichi Asaoka stated.

*Based on a survey of Marketing Move Co., Ltd., to survey the popularity of various types of products and services of Thai consumers in 2023.

About Bridgestone in Thailand

Headquartered in Tokyo, Bridgestone Corporation is a global leader providing sustainable mobility and advanced solutions. In Thailand, Thai Bridgestone Co., Ltd. (TBSC) is a leading manufacturer in the Thai automotive industry, while Bridgestone Sales (Thailand) Co., Ltd. (BSTL) is the exclusive importer & distributor, and supervises the marketing strategy for Bridgestone, Firestone and Dayton branded tires in Thailand. Bridgestone is a brand trusted by its customers, dealers and business partners. It offers an extensive range of quality tires, carefully developed to suit local conditions and to deliver social value and customer value. Bridgestone is dedicated to shaping a sustainable future of mobility and improving the way people move, live, work and play.



Cockpit, One Stop Auto Care Center, offering a variety of vehicle maintenance services from tires, motor oils, brakes, suspensions, batteries, and scheduled maintenances. All parts and consumables are of the highest quality from leading manufacturers and performed by highly trained and qualified technicians using modern tools and equipment. Our mission is the commitment to serve with emphasis on safety in every detail, to offer the best products and services to customers. There are 276 Cockpit stores nationwide* (As of February 2023).